To determine the ________,marketers need to know the total advertising costs and the total number of purchases made.
A)bounce rate
B)conversion rate
C)cost per order
D)clickthrough rate
E)market share

Question

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To determine the cost per order, marketers need to know the total advertising costs and the total number of purchases made. The other options (bounce rate, conversion rate, clickthrough rate, and market share) are metrics that require different sets of data to be calculated.

To Determine the ________,Marketers Need to Know the Total Advertising