Through the use of marketing metrics,the marketing team for the charity American Harvest,a national food bank program,learned that there was a significant increase in positive mention of American Harvest in discussions on social networks.American Harvest marketers quickly decided to increase the number of ads the charity was running on these social networks.This is an example of the use of ________.
A)predictive analytics
B)conversion rate
C)market share
D)marketing control
E)bounce rate

Question

Quizplus · Accepted Answer

This scenario describes the use of marketing control. Marketing control involves monitoring marketing activity and making adjustments based on the results achieved. In this case, the marketing team monitored social media discussions and made the decision to increase advertising based on the positive mentions of American Harvest. This is an example of using marketing metrics to control and adjust marketing activity. The other options listed (predictive analytics, conversion rate, market share, and bounce rate) do not accurately describe the scenario.

Through the Use of Marketing Metrics,the Marketing Team for the Charity