Jamie Sims developed a female public urinal that has the advantage of allowing women to use the restroom much faster.Jamie knows that waiting lines for women's rooms often are present in large,heavily used public facilities such as busy airports or spectator events.She has perfected her urinal and a major plumbing manufacturer is interested in producing and distributing the device.However,the manufacturer wants Jamie to provide some research evidence indicating how receptive women are to using the device.Jamie is concerned about how to conduct the research since the topic is socially sensitive.Given this situation,Jamie should use:
A)face-to-face focus groups.
B)a large national survey.
C)quantitative research.
D)qualitative,projective technique research.
E)quantitative,projective technique research.

Question

Quizplus · Accepted Answer

Qualitative, projective technique research would be the best choice in this situation. This is because the topic is socially sensitive, and women may not feel comfortable discussing their restroom habits in a group setting. A qualitative approach would allow for in-depth, one-on-one interviews that can explore the nuances of women's attitudes and discomfort with the public restroom. Projective techniques such as role-play or scenario-based questions could also be effective in helping women to express their feelings about using the urinal. Overall, this approach would provide richer, more detailed insights into women's perceptions of the new device.

Jamie Sims Developed a Female Public Urinal That Has the Advantage