Marketing researchers must evaluate secondary information to determine if it is reliable.This involves investigating all of the following,EXCEPT:
A)the purpose of the study.
B)who collected the information.
C)the timing of the study.
D)how the information was obtained.
E)consistency with other information.

Question

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The Answer of Marketing researchers must evaluate secondary information to determine if it is reliable.This involves investigating all of the following,EXCEPT:
A)the purpose of the study.
B)who collected the information.
C)the timing of the study.
D)how the information was obtained.
E)consistency with other information.

Marketing Researchers Must Evaluate Secondary Information to Determine If It