There are so many uses of secondary data that it is rare for a marketing research project to be conducted without including some of this information.In fact,some projects may be based exclusively on secondary data.

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Secondary data can provide a wealth of information that may already exist and can save time and resources compared to collecting primary data. It is often used in combination with primary data to provide a more complete understanding of the research question or problem. However, some research projects may be based exclusively on secondary data if the available information is sufficient to address the research objectives.

There Are So Many Uses of Secondary Data That It