A wealth of secondary data is available concerning the lifestyles and purchasing habits of demographic groups.Since the people in demographic groups tend to make similar purchases and have similar attitudes,this secondary data is heavily scrutinized by marketers.

Question

Quizplus · Accepted Answer

The statement correctly describes the importance of secondary data in understanding the lifestyles and purchasing habits of demographic groups. Marketers analyze this data to create targeted marketing strategies for specific demographic groups.

A Wealth of Secondary Data Is Available Concerning the Lifestyles