What did the Marketing Research Association do in 2005 that changed the credentialing of marketing research professionals?
A) They brought a lawsuit against several practitioners who were not qualified to practice marketing research.
B) They required all practitioners to take a test on qualitative research methods.
C) They created the Professional Researcher Certification program.
D) They required all AACSB accredited colleges to offer a course in marketing research.
E) Nothing has been done;one of the problems the industry has is that there is no credentialing program.
Correct Answer:
Verified
Q3: Which of the following best explains the
Q4: The marketing research industry has a certification
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Q7: A research firm that uses only one
Q9: An annual publication that lists the top
Q10: Current studies show that the health of
Q11: Who,among the following,is given credit for conducting
Q12: _ is (are)a key driver for revenues
Q13: Which of the following reports a list
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