Which of the following marketing information system components is NOT continuous?
A)consumer information support system
B)marketing research system
C)internal report system
D)decision support system
E)marketing intelligence system

Question

Quizplus · Accepted Answer

The marketing research system is not continuous, as it typically involves a specific project or set of projects with a defined beginning and end. The other components listed are all continuous, with data and information being gathered and analyzed over time. The consumer information support system tracks customer behavior and preferences, the internal report system monitors internal performance and operations, the decision support system provides ongoing insights for decision making, and the marketing intelligence system continuously collects and analyzes data on the market and competitors.

Which of the Following Marketing Information System Components Is NOT