Which of the following best illustrates the use of marketing research to monitor marketing performance?
A)marketing research managers closely overseeing the work of subordinates in the marketing research department
B)comparing the return on investment of firms using marketing research to those which are not using marketing research
C)tracking variables that monitor how well products are performing in the marketplace
D)providing mobile online tools for marketing researchers practicing in the field
E)setting up a consumer complaints system

Question

Quizplus · Accepted Answer

Tracking variables that monitor how well products are performing in the marketplace is the best way to monitor marketing performance through marketing research. This could include tracking sales figures, customer satisfaction ratings, brand awareness levels, and other relevant metrics to gain insights into the effectiveness of marketing efforts. Option A is incorrect because it refers to internal management of the marketing research department rather than monitoring marketing performance. Option B may be relevant but it compares companies that use marketing research with those who do not, and doesn't necessarily provide insights into performance monitoring. Option D refers to tools rather than monitoring performance. Option E is focused on consumer complaints, which is one aspect of monitoring marketing performance but not the most comprehensive approach.

Which of the Following Best Illustrates the Use of Marketing