Frito-Lay Lemonade is an example of a product extension which likely failed because of poor marketing research information.

Question

Quizplus · Accepted Answer

Frito-Lay is primarily known for salty snacks like chips, so introducing a lemonade product may not have aligned with consumer expectations. Additionally, if Frito-Lay did not conduct thorough marketing research to gauge consumer interest and preferences for a lemonade product, it may have failed to gain traction in the market.

Frito-Lay Lemonade Is an Example of a Product Extension Which