Abe would like to identify a location for a new unit of his franchised fast-food restaurant chain.He orders an evaluation of several city blocks from a marketing research firm.The research firm will determine the population,population growth,income,and other important demographic information for the defined geographical area.The research company will be performing:
A)marketing research.
B)market research.
C)a restaurant location study.
D)basic research.

Question

Quizplus · Accepted Answer

Market research involves gathering and analyzing information about consumers' needs and preferences, which includes demographic information like population, income, and growth in a specific area to determine the potential success of a business location.

Abe Would Like to Identify a Location for a New