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Bob Is a Salesperson with the Acme Corporation

Question 61

Multiple Choice

Bob is a salesperson with the Acme Corporation.Bob has just made a large sale,and he accesses Acme's marketing information system in order to determine if the company has enough existing inventory to fill the large order.Bob is accessing which component of Acme's MIS?


A) marketing intelligence
B) internal reports
C) marketing research
D) consumer information support system

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