Wrangler developed several different proposed advertisements.They then used marketing research to test consumers' preferences for the different promotional messages expressed in the various ads.This is an example of which use of marketing research?
A)identifying market opportunities and problems
B)generating,defining,and evaluating potential marketing actions
C)monitoring marketing performance
D)improving marketing as a process

Question

Quizplus · Accepted Answer

Wrangler is using marketing research to evaluate potential marketing actions by testing consumers' preferences for different promotional messages.

Wrangler Developed Several Different Proposed Advertisements