Monster.com is a leading online,job-hunting website.A person hunting for a new job does not have to look at every listing on the website.He or she can type in a job description and Monster.com will find all the matching jobs plus continue the search and e-mail any new relevant listings.Monster.com uses __________ to send its e-mail updates,which includes ads from other businesses.
A)opt-out marketing
B)permission marketing
C)personalization
D)cookies
E)wikis

Question

Quizplus · Accepted Answer

Monster.com is using permission marketing because they are only sending e-mail updates to individuals who have requested job listings based on their job description. Additionally, individuals can choose to unsubscribe at any time. The fact that ads from other businesses are included does not affect this classification.

MonsterCom Is a Leading Online,job-Hunting Website