Interactive marketing is characterized by
A)sophisticated choiceboards.
B)niche marketspaces.
C)the digital divide,which separates online consumers from traditional marketplace consumers.
D)a marketing mix strategy that de-emphasizes the promotion element.
E)human-to-human mediated online "chat room" communication prior to the purchase.

Question

Quizplus · Accepted Answer

Sophisticated choiceboards are a key characteristic of interactive marketing, allowing consumers to customize their purchasing experience and providing valuable data for marketers. The other options are not accurate descriptions of interactive marketing.

Interactive Marketing Is Characterized by