Individuality and interactivity are important capabilities that marketers derive from Internet technology. Both capabilities are important building blocks for buyer-seller relationships. For these relationships to develop, companies must treat customers as individuals and empower them to: (1) influence the timing and extent of the buyer-seller interaction and (2) __________, the information they receive, and in some cases, the prices they pay.
A)demand product quality and timely service
B)shop confidently without fear of identity theft
C)speed up the click-through process
D)have a say in the kind of products and services they buy
E)comparison shop with the prices of competitors alongside those of the firm

Question

Quizplus · Accepted Answer

By empowering customers to have a say in the kind of products and services they buy and the information they receive, companies can establish a more personalized and interactive relationship with them. This can lead to greater customer loyalty and satisfaction. Options A, B, C, and E may also be important, but they are not directly related to empowering customers to have a say in the buyer-seller relationship.

Individuality and Interactivity Are Important Capabilities That Marketers Derive from Internet