Amazon.com uses __________ to compare each user's purchases with the purchases of other users with similar preferences to create a list of purchase recommendations. Based on a customer's desire to purchase an author's e-book for her Kindle, Amazon might recommend an e-book by a similar author within the same genre.
A)real-time e-commerce
B)connectivity
C)collaborative filtering
D)interactive marketing
E)personalization

Question

Quizplus · Accepted Answer

Collaborative filtering is a technique used by Amazon to analyze a customer's purchase history and compare it with other customers who have similar preferences to provide personalized recommendations. This technique uses algorithms to identify patterns in the data and suggest products that a customer might be interested in. In the given scenario, Amazon is using collaborative filtering to suggest e-books by similar authors in the same genre.

Amazoncom Uses __________ to Compare Each User's Purchases with the Purchases