When you view a selection at Amazon.com and see "Customers who bought this (item) also bought…", you are seeing the application of
A)real-time e-commerce.
B)connectivity.
C)interactive marketing.
D)personalization.
E)collaborative filtering.

Question

Quizplus · Accepted Answer

The statement "Customers who bought this (item) also bought…" is an example of collaborative filtering, where the system recommends items based on the purchasing behavior of other customers with similar interests.

When You View a Selection at Amazon