Yahoo! allows its users to create a web page by picking the content they want (stock quotes,weather conditions,etc. )and deciding how they want it to look (colors,themes,and layouts).This consumer-initiated practice is an example of
A)permission marketing.
B)personalization.
C)transactional website.
D)collaborative filtering.
E)customerization.

Question

Quizplus · Accepted Answer

This practice is an example of personalization, as users are able to customize their own web page according to their preferences.

Yahoo! Allows Its Users to Create a Web Page by Picking