A company that successfully employs permission marketing adheres to three rules: (1)__________; (2)customers are given the option of opting out,or changing the kind,amount,or timing of information set to them;and (3)their customers are assured that their name or buyer profile data will not be sold or shared with others.
A)opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors
B)the firm will never buy marketing lists from other companies that may contain their personal information
C)opt-in customers only receive information that is relevant or meaningful to them
D)customers will receive a "30-day money back guarantee if not 100% satisfied" for any product purchased online
E)customers will be protected from identity theft for any product purchased from its website

Question

Quizplus · Accepted Answer

The rule that says customers only receive relevant or meaningful information is the most closely related to permission marketing, as it emphasizes the importance of obtaining customer consent and delivering personalized, tailored messaging. The other options, while important for a company's reputation and customer experience, do not directly correspond to permission marketing.

A Company That Successfully Employs Permission Marketing Adheres to Three