Monster.com is a leading online,job-hunting website.A person hunting for a new job does not have to look at every listing on the website.He or she can type in a job description and Monster.com will find all the matching jobs plus continue the search and e-mail any new relevant listings.If the individual has to stop looking before seeing all the relevant jobs,Monster.com will remember where he or she left off.Monster.com uses consumer-initiated practice of __________.
A)choiceboard
B)collaborative filter
C)individualization
D)personalization
E)permission marketing

Question

Quizplus · Accepted Answer

The description of the website's use of remembering where the individual left off and continuing to search for new relevant listings and emailing them is an example of personalization. Monster.com is using consumer-initiated personalization to make the job search process more efficient for the individual.

MonsterCom Is a Leading Online,job-Hunting Website