If the salesperson's objective is to "begin converting a prospect into a customer by creating a desire for the product or service," what is the name of this stage of the personnel selling process?

Question

Quizplus · Accepted Answer

The presentation stage is where the salesperson tries to create a desire for the product or service in the prospect's mind. This comes after the approach and preapproach stages where the salesperson has made contact with the prospect and gathered information about their needs and interests. Prospecting and follow-up are separate stages that come before and after the actual selling process.

If the Salesperson's Objective Is to "Begin Converting a Prospect