Carrying out the promotion program can be expensive and time consuming.One researcher estimates that "an organization with sales between $200 million and $500 million will need __________ years" to successfully implement an IMC program.

Question

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The researcher estimates that an organization with sales between $200 million and $500 million will need three years to successfully implement an Integrated Marketing Communications (IMC) program.

Carrying Out the Promotion Program Can Be Expensive and Time