Which of the following is the BEST APPROACH to promotion budgeting?

Question

Quizplus · Accepted Answer

Objective and task budgeting is the best approach to promotion budgeting. This approach involves setting specific objectives for the promotion and identifying the tasks required to achieve those objectives. The budget is then based on the estimated cost of each task. This approach ensures that the promotion budget is tied to specific objectives and that resources are allocated based on the most effective tactics to achieve those objectives.

Which of the Following Is the BEST APPROACH to Promotion