Question 1

In the communication process,noise refers to

Accepted Answer

In communication, noise refers to any interference or distortion that occurs during the communication process that hinders effective decoding of the message by the intended receiver. It can be caused by various external or internal factors such as physical distractions, poor channels of communication, language barriers, emotional state or selective perception of the receiver among others. Noise can create misunderstandings, confusion, and misinterpretation of messages that can lead to ineffective communication.

Question 2

In the feedback loop,feedback refers to

Accepted Answer

Feedback in the feedback loop refers to the response provided by the receiver that helps the sender determine whether the message was received and understood as intended. It is the interpretation of this response by the sender that constitutes the feedback.

Question 3

Advertising,sales promotion,and public relations are often said to use __________ because they are used with groups of prospective buyers.

Accepted Answer

Mass selling is the use of advertising, sales promotion, and public relations to reach a large group of prospective buyers at the same time. This approach is commonly used to build brand awareness and generate sales leads. Cooperative selling involves working with another company to sell products or services, customized selling tailors the sales approach to individual customers, collection selling involves selling a group of related products, and bulk selling involves selling large quantities of products to a single buyer.

Question 4

Figure 14-2
-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2 above,the promotional element labeled "E" represents __________.

Accepted Answer

The answer of  Figure 14-2
-To communicate with consumers,a company...

Question 5

Figure 14-2
-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2 above,the promotional element labeled "C" represents __________.

Accepted Answer

The promotional element labeled "C" in Figure 14-2 represents public relations. Advertising (A) refers to paid forms of non-personal communication, personal selling (B) refers to direct communication between a salesperson and a customer, sales promotion (D) refers to short-term incentives to encourage the purchase or sale of a product, and direct marketing (E) refers to direct communication with customers through various channels such as mail, email, or phone. Therefore, the best choice for the promotional element labeled "C" is public relations.

Question 6

Advertising refers to

Accepted Answer

Advertising is any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor. This distinguishes it from other forms of marketing communication, such as sales promotions (B), market research (C), and public relations (A and E).

Question 7

Which of the following would be LEAST LIKELY to be used for mass selling?

Accepted Answer

The answer of Which of the following would be LEAST...

Question 8

In the communication process,__________ ensure(s)that messages are decoded properly.

Accepted Answer

The answer of In the communication process,__________ ensure(s)that messages are...

Question 9

Figure 14-2
-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2 above,the promotional element labeled "D" represents __________.

Accepted Answer

The answer of  Figure 14-2
-To communicate with consumers,a company...

Question 10

After a receiver responds to a message,the sender's interpretation of the response indicating whether the message was decoded and understood as intended during the communications process is referred to as __________.

Accepted Answer

Feedback refers to the sender's interpretation of the receiver's response, indicating whether the message was decoded and understood as intended during the communications process.

Question 11

The marketing manager from a heavy-equipment manufacturer in Dallas,Texas was attending an international trade show in Japan.There were many prospective customers from different countries who seemed interested in the firm's product.However,they had difficulty following the manager's explanations of product features due to his heavy Texas drawl.In this case,the accent would be considered __________.

Accepted Answer

The answer of The marketing manager from a heavy-equipment manufacturer...

Question 12

Figure 14-2
-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2 above,the promotional element labeled "B" represents __________.

Accepted Answer

The promotional element labeled "B" in the figure represents personal selling, which is a promotional alternative that involves direct interaction between a company's sales force and potential buyers for the purpose of making sales and building customer relationships.

Question 13

Which of the following types of promotion uses customized interaction?

Accepted Answer

Direct marketing involves customized interaction between the marketer and the target customer, typically through channels such as email, direct mail, or telemarketing. Advertising, public relations, sales promotion, and publicity typically involve mass communication to a broad audience rather than personalized communication.

Question 14

Figure 14-2
-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2 above,the promotional element labeled "A" represents __________.

Accepted Answer

The answer of  Figure 14-2
-To communicate with consumers,a company...

Question 15

Which of the following types of promotion uses customized interaction?

Accepted Answer

Personal selling is a type of promotion that involves customized interaction between the salesperson and the potential customer. It allows for personalized communication and the opportunity for the salesperson to address specific needs or concerns of the customer.

Question 16

Mary's Cookies submitted an ad to the local newspaper with a coupon stating that a dozen cookies cost $2.99.The newspaper instead printed the price on the coupon as $29.99.Consequently,no customers came in to buy cookies using the coupon.The factor working against effective communication between Mary and her target market in this case was most likely the result of __________.

Accepted Answer

The answer of Mary's Cookies submitted an ad to the...

Question 17

A paid form of nonpersonal communication about an organization,product,service,or idea by an identified sponsor is referred to as __________.

Accepted Answer

The definition provided in the question accurately describes advertising. Choice A, sales promotion, refers to activities such as coupons and contests designed to incentivize sales. Choice B, publicity, refers to nonpaid media coverage of an organization, product, or service. Choice D, direct marketing, involves communicating directly with consumers through techniques such as email or direct mail. Choice E, mass communication, is a broader term that can include any form of communication that is delivered to a large audience, such as television or radio broadcasts.

Question 18

In the communication process,printing mistakes that affect the meaning of a newspaper advertisement,or using words or pictures that fail to communicate the message clearly,are referred to as

Accepted Answer

The answer of In the communication process,printing mistakes that affect...

Question 19

Each year,advertisers spend millions of dollars during the Super Bowl half-time show.These marketers hope to reach the millions of sports enthusiasts tuned into the NFL's greatest spectacle.Unfortunately,during the half-time festivities,many viewers dash to the kitchen for a sandwich and a soda and do not see or hear the persuasive promotional messages of the advertisers.The desire for food and drink is an example of __________,which inhibits effective communication.

Accepted Answer

The answer of Each year,advertisers spend millions of dollars during...

Question 20

In a promotional sense,customized interaction refers to

Accepted Answer

The answer of In a promotional sense,customized interaction refers to
...

Quiz 14: Integrated Marketing Communications and Direct Marketing

In the communication process,noise refers to

In the feedback loop,feedback refers to

Advertising,sales promotion,and public relations are often said to use __________ because they are used with groups of prospective buyers.

Figure 14-2 -To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2 above,the promotional element labeled "E" represents __________.

Figure 14-2 -To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2 above,the promotional element labeled "C" represents __________.

Advertising refers to

Which of the following would be LEAST LIKELY to be used for mass selling?

In the communication process,__________ ensure(s) that messages are decoded properly.

Figure 14-2 -To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2 above,the promotional element labeled "D" represents __________.

After a receiver responds to a message,the sender's interpretation of the response indicating whether the message was decoded and understood as intended during the communications process is referred to as __________.

Figure 14-2 -To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2 above,the promotional element labeled "B" represents __________.

Which of the following types of promotion uses customized interaction?

Figure 14-2 -To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2 above,the promotional element labeled "A" represents __________.

Which of the following types of promotion uses customized interaction?

A paid form of nonpersonal communication about an organization,product,service,or idea by an identified sponsor is referred to as __________.

In the communication process,printing mistakes that affect the meaning of a newspaper advertisement,or using words or pictures that fail to communicate the message clearly,are referred to as

In a promotional sense,customized interaction refers to