Jaffar (Jeff)Tabrizi is the owner and president of Tabrizi Oriental Rugs located in Toronto,Canada.He personally shops the world over,handpicks and orders authentic and beautiful handmade rugs,which he has shipped to Canada,where he sells them through his brick-and-mortar stores and through his www.tabrizi.com website.In terms of the marketing channel,Jeff is acting as a(n)__________.

Question

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Jeff is acting as a middleman as he is buying the rugs from various sources and selling them to customers through his physical stores and online website. He is not a consumer as he is not purchasing the rugs for personal use. He is also not an agent as he is not representing the interests of a manufacturer or supplier. He is not a wholesaler as he is not selling large quantities of rugs to retailers. He is not a brokerage firm as he is not facilitating transactions between buyers and sellers for a fee.

Jaffar (Jeff)Tabrizi Is the Owner and President of Tabrizi Oriental