An example of a(n)__________ is when Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

Question

Quizplus · Accepted Answer

The given example describes a strategic channel alliance, which is when two or more companies come together to use each other's distribution channels to reach their target market more effectively. It is not a direct marketing channel because the company is not selling directly to the end consumer, and it is not an industrial distribution system because it is not specifically for industrial goods. Dual distribution refers to a situation where a company uses two or more distribution channels simultaneously, which is not the case here. Franchising operation is a completely different concept that involves giving someone the right to use a company's name and business model in exchange for a fee or royalty.

An Example of A(n)__________ Is When Kraft Foods Uses the Distribution