Proctor and Gamble Repositioned Its Old Spice Anti-Perspirant Brand from a Deodorant

Proctor and Gamble repositioned its Old Spice anti-perspirant brand from a deodorant your grandfather might use to a strong,hip anti-perspirant through commercials that showed the target market of 18- to 30-year-old men advocating its use and through a money-back guarantee.P&G used this product repositioning strategy with its Old Spice brand anti-perspirant to __________.

A) react to a competitor's position
B) reach a new market
C) catch a rising trend
D) change the value offered
E) diversify its product portfolio.