Ralston Purina advertises with the following slogan: "Your Pet,Our Passion-Premium Pet Food by Purina." They offer high quality,super-premium cat and dog food based on formulations that promote "life stage nutrition." This line is an example of __________.
A) rebranding
B) trading up
C) trading down
D) trend setting
E) product branding
Correct Answer:
Verified
Q166: The strategy of trading down involves _.
A)adding
Q167: Which of the following is a product
Q169: Proctor and Gamble repositioned its Old Spice
Q201: Pretzels were first introduced as a salty
Q202: Trading down refers to _ when repositioning
Q205: Market modification refers to a marketing strategy
Q217: Reducing the package content without changing package
Q222: The term branding refers to
A)the licensing of
Q222: An aging baby boomer population has led
Q224: Reducing the number of features,qualities,or price when
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