-The Dr.Pepper KISS ad shown above depicts a set of human characteristics associated with a brand name,which defines its __________.
A) symbolic brand
B) brand personality
C) brand mannerism
D) brand personification
E) product personification
Correct Answer:
Verified
Q192: The white apple with a bite taken
Q193: The fourth and last step in the
Q197: Q225: A brand name that cannot be spoken Q230: The swoosh that appears on every Nike Q241: One of the primary benefits of branding Q242: The third step in the sequential process Q249: Brand personality refers to Q263: The added value a brand name gives Q274: The four steps in the sequential process
A)the personification of a
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