The fourth and last step in the sequential process of building brand equity is to __________.

Question

Quizplus · Accepted Answer

The fourth and last step in building brand equity is to create a consumer-brand connection. This involves fostering a relationship between the brand and its consumers to create loyalty and positive associations. The other steps are developing positive brand awareness, establishing a brand's meaning in the minds of consumers, and eliciting the proper consumer responses to a brand's identity and meaning. While rewarding loyal customer behavior is important, it is not a step in building brand equity.

The Fourth and Last Step in the Sequential Process of Building