IKEA sells a portable workbench called the FAHRTFULL.The product has many positive features,and in German or Swedish markets,the name describes the product's features well (fahrt meaning travel).This brand name in the United States however,may not be as effective due to __________.

Question

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The name "FAHRTFULL" may not be as effective in the United States due to language and cultural differences. In German and Swedish markets, the word "fahrt" means travel, which accurately describes the portable workbench. However, in the United States, the word may be misinterpreted or sound humorous, which could affect the product's success.

IKEA Sells a Portable Workbench Called the FAHRTFULL