When selecting a brand name,it should: (1)__________; (2)be memorable,distinctive,and positive; (3)fit the company or product image; (4)have no legal or regulatory restrictions; and (5)be simple and emotional.

Question

Quizplus · Accepted Answer

A brand name should suggest product benefits to help consumers understand what the product offers and to create a positive association with the brand.

When Selecting a Brand Name,it Should: (1)__________; (2)be Memorable,distinctive,and Positive;