When selecting a brand name,it should: (1) suggest product benefits; (2) be memorable,distinctive and positive; (3) __________; (4) have no legal or regulatory restrictions; and (5) be simple and emotional.
A) never have a humorous connotation
B) be easy to spell and pronounce
C) fit the company or product image
D) not be easily imitated
E) be patented
Correct Answer:
Verified
Q197: Q205: IKEA sells a portable workbench called the Q206: When selecting a brand name,it should: (1)_; Q241: One of the primary benefits of branding Q242: The third step in the sequential process Q249: Brand personality refers to Q267: When a company uses a product line Q285: Mattel has a contractual agreement to let Q308: Every product manufactured by the maker of Q309: The Toro Company makes Toro snow blowers,Toro![]()
A)the personification of a
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