The addition of Clorox II bleach to Tide laundry detergents is an example of
A)discontinuous innovation.
B)bundled innovation.
C)dynamically continuous innovation.
D)disruptive innovation.
E)continuous innovation.

Question

Quizplus · Accepted Answer

Continuous innovation refers to a slight modification or improvement to an existing product, which is what adding Clorox II bleach to Tide laundry detergents represents.

The Addition of Clorox II Bleach to Tide Laundry Detergents