New chewing gum flavors for its Orbit Mist brand like Raspberry Lemon Dew and Crisp Mint Waterfall helped Wrigley's add to its sales.These new flavors are which type of innovation?
A)continuous innovation
B)dynamically continuous innovation
C)discontinuous innovation
D)insignificant innovation
E)disruptive innovation

Question

Quizplus · Accepted Answer

Continuous innovation refers to minor improvements or simple additions to existing products, such as new flavors for a chewing gum brand, which do not require consumers to learn new behaviors.

New Chewing Gum Flavors for Its Orbit Mist Brand Like