A product that requires the learning of new consumption patterns among consumers is a
A)continuous innovation.
B)discontinuous innovation.
C)dynamically continuous innovation.
D)evolutionary innovation.
E)progressive innovation.

Question

Quizplus · Accepted Answer

Discontinuous innovation refers to a new product or service that requires consumers to learn entirely new consumption patterns. It often creates new markets and can drastically change the way people live their lives. Therefore, the best choice is B.

A Product That Requires the Learning of New Consumption Patterns