Question 1

Advertising is most important for which of the following products? A)bicycle B)toaster C)orange juice D)deck furniture E)watch

Accepted Answer

All of the products listed could benefit from advertising, but orange juice is a highly competitive market with many brands vying for customer attention. Effective advertising can help a brand stand out and increase sales.

Question 2

In marketing,an idea is
A)a thought that leads to a product or action.
B)an inspiration that evolved from market research.
C)an observation about a series of events.
D)a concept explaining the behavior of an individual or group.
E)an observation about an individual or group and how they use a service or product.

Accepted Answer

An idea in marketing refers to a thought or concept that leads to the development of a product, service or action. It could be derived from the marketer's own observation or inspiration or it could be the result of market research.

Question 3

Which of the following is considered an idea?
A)haircut
B)birdfeeder
C)chewing gum
D)marketing class
E)security

Accepted Answer

The answer of Which of the following is considered an...

Question 4

Products that are purchased by the ultimate consumer are referred to as __________.
A)generic goods
B)end user goods
C)personal items
D)merchandise
E)consumer products

Accepted Answer

Consumer products are specifically designed and marketed for use by the final consumer or end-user. Examples of consumer products include clothing, food, electronics, and personal care items.

Question 5

Which of the following is considered a service?
A)lamp
B)motorcycle
C)potato chips
D)a marketing class
E)environmentalism

Accepted Answer

A marketing class is a service as it involves providing knowledge and expertise to a consumer through instruction and education. The other options are all tangible goods.

Question 6

In marketing,a(n)__________ is a thought that leads to a product or action.
A)observation
B)inspiration
C)innovation
D)idea
E)perception

Accepted Answer

An "idea" is a thought that leads to a product or action in marketing. While observations, inspirations, innovations, and perceptions can all contribute to the development of an idea, an idea is the specific thought that leads to a marketing strategy or product creation.

Question 7

Services refer to
A)ideas that consist of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.
B)intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C)philanthropic activities performed in without expectations of monetary remuneration.
D)any intangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.
E)any tangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.

Accepted Answer

Services are intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. Option A is a definition of a product, while option C is a definition of philanthropic activities. Option D is too broad and does not cover the exchange of value, whereas option E is a definition of a tangible product.

Question 8

Services are a significant part of the U.S.economy,exceeding __________ percent of its gross domestic product.
A)20
B)25
C)30
D)40
E)50

Accepted Answer

The answer of Services are a significant part of the...

Question 9

A durable good is defined as a(n)
A)item consumed in one or a few uses.
B)item that usually lasts over an extended number of uses.
C)item that lasts at least one year without becoming obsolete.
D)product purchased only for the use of ultimate consumers.
E)product used in the production of other products.

Accepted Answer

A durable good is an item that typically lasts over an extended number of uses. Examples include appliances, electronics, furniture, and vehicles, which are intended to be used repeatedly over a period of time rather than being consumed in one or a few uses. The other options do not accurately describe a durable good.

Question 10

Cars and appliances are classified as
A)reusable goods.
B)nondisposable goods.
C)imperishable goods.
D)reliable products.
E)durable goods.

Accepted Answer

Cars and appliances are durable goods, which are goods that have a long lifespan and are meant to be used repeatedly. This distinguishes them from nondurable goods, which are typically consumed or discarded after a single use or within a short period of time.

Question 11

Which of the following statements about services is most accurate?
A)Although a major contributor to the GDP nationally,services play only a minor role in GDP on a global scale.
B)Whether tangible or not,the marketing of services is exactly the same as the marketing of products or ideas since they both satisfy customer needs.
C)Almost 65% of all jobs created in the United States are in the services sector.
D)In the U.S.,more than 40% of the GDP comes from services.
E)There is much more in common with the marketing of services and business products than there is between the marketing of services and consumer products.

Accepted Answer

According to the text, in the U.S., more than 40% of the GDP comes from services, making option D the most accurate statement. Option A is incorrect because services play a significant role in the GDP on a global scale. Option B is incorrect because there are some differences in marketing services versus products or ideas. Option C is incorrect because it states "almost" 65%, but the actual percentage is higher, at around 80%. Option E is incorrect because there are more similarities between the marketing of services and consumer products than there are between the marketing of services and business products.

Question 12

Products that usually last over many uses,such as cars and appliances,are referred to as
A)endurable goods.
B)nondisposable goods.
C)imperishable goods.
D)reliable products.
E)durable goods.

Accepted Answer

The term used to describe products that last over many uses is "durable goods." Choice A could also be a possible answer since it shares a similar meaning, but "endurable goods" is not as commonly used. Choices B and C are not accurate since they imply that the products cannot be disposed of or will never perish, which is not true of all durable goods. Choice D is not the best option since durability does not always equate to reliability.

Question 13

Services are
A)the tangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
B)the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C)the activities provided to complement a tangible good,such as technical support for a computer.
D)any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm.
E)the human (nonmechanical)component that is part of the manufacturing process.

Accepted Answer

Services are intangible activities or benefits provided by an organization to satisfy consumers' needs in exchange for money or something else of value. This can include things like consulting, healthcare, or transportation services, which are not physical products but still provide value to the consumer.

Question 14

Which of the following is considered a durable good?
A)silverware
B)caviar
C)marketing research
D)chewing gum
E)voting

Accepted Answer

Silverware is considered a durable good because it is a product that is expected to last for a significant period of time (usually three or more years) and provides long-term utility to the consumer.

Question 15

Advertising is important for products such as Butterfinger candy bars and Dasani bottled water that are purchased frequently and at relatively low cost.Also,wide distribution in retail outlets is essential.Why?
A)They are highly sought after goods that one purchases from wholesalers.
B)They are unsought products,so advertising promotes consumers' impulse purchases.
C)They are nondurable goods and easily substitutable,so consumers need to be reminded of their existence.
D)They are shopping products and can easily go out of stock.
E)They are semidurable goods,so advertising helps to maintain steady demand.

Accepted Answer

Nondurable goods such as candy bars and bottled water are easily substitutable and can be forgotten by consumers, so advertising serves as a reminder of their existence and helps maintain steady demand. Wide distribution in retail outlets is also important to ensure that the products are readily available to consumers.

Question 16

Which of the following is the best example of a nondurable good?
A)automobile
B)e-reader
C)baseball
D)gasoline
E)shoes

Accepted Answer

Gasoline is a consumable product that is not meant to last and must be regularly replenished, making it a nondurable good. The other options are all durable goods that are intended to last for an extended period of time.

Question 17

Consumer products refer to
A)products used in the production of other items.
B)products purchased by the ultimate consumer.
C)products a consumer will make an effort to seek out and buy.
D)items purchased frequently and with a minimum of shopping effort.
E)products that assist directly or indirectly in providing products for resale.

Accepted Answer

Consumer products are goods or services that are purchased by the final consumer for personal consumption and not for further resale or processing. Option B is the most appropriate choice as it clearly defines the products purchased by the ultimate consumer. Options A and E are incorrect as they refer to intermediate goods used in production or products that assist in providing products for resale. Option C refers to a consumer's behavior, not a type of product. Option D describes convenience products, which are only one type of consumer product.

Question 18

Which of the following is the best example of a nondurable good?
A)laundry detergent
B)shoes
C)insurance
D)iPod
E)laser surgery

Accepted Answer

Nondurable goods are goods that are consumed or used up in a short period of time. Laundry detergent is a consumable item that is used up after a certain number of washes, making it the best example of a nondurable good from the options given. Shoes and iPods, while not lasting forever, are considered durable goods because they have a longer lifespan than laundry detergent. Insurance and laser surgery are services, not goods, and therefore do not fit into the category of nondurable goods.

Question 19

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.
A)services
B)goods
C)products
D)marketing mix
E)ideas

Accepted Answer

Services are intangible activities or benefits that organizations provide to satisfy consumers' needs in exchange for money or something else of value. Goods and products are tangible items. The marketing mix is a set of tactics used by organizations to promote their products or services. Ideas are also intangible but do not necessarily involve an exchange of money or value.

Question 20

Intangible items such as airline trips,financial advice,or telephone calls that an organization provides to consumers are referred to as
A)production goods.
B)support products.
C)services.
D)goods.
E)benefits.

Accepted Answer

Services are intangible items that organizations provide to consumers. They cannot be touched or held and are instead experienced by the consumer through use. Examples of services include airline trips, financial advice, and telephone calls.

Quiz 9: Developing New Products and Services

Advertising is most important for which of the following products?

In marketing,an idea is

Which of the following is considered an idea?

Products that are purchased by the ultimate consumer are referred to as __________.

Which of the following is considered a service?

In marketing,a(n) __________ is a thought that leads to a product or action.

Services refer to

Services are a significant part of the U.S.economy,exceeding __________ percent of its gross domestic product.

A durable good is defined as a(n)

Cars and appliances are classified as

Which of the following statements about services is most accurate?

Products that usually last over many uses,such as cars and appliances,are referred to as

Services are

Which of the following is considered a durable good?

Advertising is important for products such as Butterfinger candy bars and Dasani bottled water that are purchased frequently and at relatively low cost.Also,wide distribution in retail outlets is essential.Why?

Which of the following is the best example of a nondurable good?

Consumer products refer to

Which of the following is the best example of a nondurable good?

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

Intangible items such as airline trips,financial advice,or telephone calls that an organization provides to consumers are referred to as