A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can
A)increase sales and profitability.
B)stand up to legal scrutiny.
C)be socially responsible.
D)create sustainable demand.
E)create product differentiation.

Question

Quizplus · Accepted Answer

The purpose of market segmentation is to identify and target specific groups of customers with tailored marketing strategies. If done effectively, this should lead to increased sales and profitability. The other options may also be important considerations, but they are not the primary objective of market segmentation.

A Basic Test of the Usefulness of the Market Segmentation