What is the marketing research term for the specific,measurable goals the decision maker seeks to achieve in conducting the marketing research?

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The specific, measurable goals that the decision maker seeks to achieve in conducting marketing research are called research objectives. These objectives guide the entire research process and help to ensure that the research is focused and relevant to the decision maker's needs. Other options such as research constraints, research decisions, measures of success, and marketing conjectures are not specifically related to defining the goals of the research.

What Is the Marketing Research Term for the Specific,measurable Goals