-The Parthenon,shown in the photo above evokes strong feelings from consumers in Greece and is referred to as the "holy rock." As a result,marketers must be mindful in accessing the meaning of this __________ when developing marketing programs to reach consumers of that country.
A)cultural symbol
B)anthropomorphic code
C)back translation
D)semantic representation
E)civil analysis

Question

-The Parthenon,shown in the photo above evokes strong feelings from consumers in Greece and is referred to as the "holy rock." As a result,marketers must be mindful in accessing the meaning of this __________ when developing marketing programs to reach consumers of that country.
A)cultural symbol 
B)anthropomorphic code 
C)back translation 
D)semantic representation 
E)civil analysis

Quizplus · Accepted Answer

The Parthenon is a significant cultural symbol in Greece, representing historical and cultural heritage. Marketers need to consider its cultural significance when creating marketing strategies for Greek consumers.

-The Parthenon,shown in the Photo Above Evokes Strong Feelings from Consumers