Since global marketing is affected by economic considerations,a scan of the global marketplace should include which factor?
A)an analysis of cultural diversity within the country under consideration
B)regulatory constraints regarding contracts,mergers,and partnerships
C)measurement of consumer income in different countries
D)an assessment of language differences including dialect variation
E)political and ideological differences between the countries involved

Question

Quizplus · Accepted Answer

Consumer income levels vary greatly across different countries, which can greatly impact the marketing strategies that are effective in those regions. Understanding the economic realities of a country or region is crucial in developing a successful global marketing strategy. Factors such as cultural diversity, regulatory constraints, language differences, and political ideologies are also important to consider, but do not provide as direct of a link to economic considerations as consumer income levels do.

Since Global Marketing Is Affected by Economic Considerations,a Scan of the Global