A variation of licensing is referred to as
A)direct investment.
B)joint ventures.
C)direct exporting.
D)franchising.
E)dual adaptation.

Question

Quizplus · Accepted Answer

The variation of licensing referred to in the question is franchising. Direct investment involves a company investing in and establishing its own operations in a foreign market. Joint ventures involve partnering with another company in a foreign market to jointly own and operate a business. Direct exporting involves a company exporting its products directly to customers in a foreign market. Dual adaptation is a marketing strategy that involves adapting both the product and the promotion for a foreign market.

A Variation of Licensing Is Referred to as