A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as
A)licensing.
B)a joint venture.
C)direct exporting.
D)a local assembly.
E)dual adaptation.

Question

Quizplus · Accepted Answer

This describes a joint venture, where a foreign company and a local firm create a new company together to share ownership, control, and profits. Licensing involves giving permission to a foreign firm to use a company's intellectual property in exchange for royalties. Direct exporting involves selling products directly to customers in a foreign market. Local assembly involves manufacturing products in a foreign market using local resources. Dual adaptation involves tailoring products and marketing strategies to fit local market conditions while keeping the overall global strategy intact.

A Global Market-Entry Strategy in Which a Foreign Company and a Local