Tracy is part of the buying center for a large manufacturer.Her field of expertise is logistics and she is responsible for choosing transportation providers for the company.A sales representative for Yellow Roadway (a very large trucking firm)calls on Tracy;however,her administrative assistant thinks he is quite rude and announces that Tracy is not available.The administrative assistant is acting in the role of __________ for the buying center.
A)gatekeeper
B)decider
C)buyer
D)influencer
E)user

Question

Quizplus · Accepted Answer

The administrative assistant is acting as a gatekeeper, controlling access to Tracy and deciding which sales representatives get to see her.

Tracy Is Part of the Buying Center for a Large