Customer satisfaction is an important focus for marketers because
A)marketing research is an expensive proposition; the fewer times it needs be done,the better.
B)the financial value of a satisfied,loyal customer over time can be significant.
C)consumers are unable to assess it by themselves.
D)attracting new customers is easier than keeping old ones.
E)a 50 percent improvement in customer retention can increase a company's profits by 5 percent.

Question

Quizplus · Accepted Answer

Satisfied and loyal customers tend to make repeat purchases and can generate significant revenue over time, making customer satisfaction a key focus for marketers.

Customer Satisfaction Is an Important Focus for Marketers Because