Stephan was happy with his newly purchased laptop.It had all the features he wanted,and was really fast with a great display for his gaming.In addition,the $1,200 price tag was reasonable.The same day he took it out of the box,he noticed a newspaper advertisement for a similar computer,on sale for only $1,000.Suddenly,Stephan began to doubt his purchase decision,and worry that maybe he hadn't gotten such a good deal.He was most likely experiencing
A)limited problem solving.
B)cognitive dissonance.
C)selective discord.
D)product conflict.
E)product uncertainty.

Question

Quizplus · Accepted Answer

Stephan is experiencing cognitive dissonance, which is the discomfort or doubt that arises from having made a choice between two or more options that seem equally desirable, or when there is new information that conflicts with a decision that has already been made. In this case, Stephan is experiencing discomfort because he has found a similar product at a lower price, which calls into question the value of his purchase decision.

Stephan Was Happy with His Newly Purchased Laptop