Jerald overheard one of his coworkers who was speaking on the phone say,"Thank you for taking my call so quickly.I'd like to order the 16-gigabyte iPad.I'll pick it up today at the Southdale Apple store.Can I use the easy pay plan?" The coworker was in which stage of the consumer purchase decision process?
A)problem recognition
B)alternative evaluation
C)information search
D)purchase decision
E)postpurchase evaluation

Question

Quizplus · Accepted Answer

The coworker was in the purchase decision stage, as he had already identified the product he wanted to purchase, and was ready to make the decision to buy it by placing an order and arranging for pickup.

Jerald Overheard One of His Coworkers Who Was Speaking on the Phone