The personal, social, and economic significance of the purchase to the consumer, which is known as the level of __________, may cause him or her to skip or minimize one or more stages in the consumer purchase decision process.
A)aspiration
B)cognitive dissonance
C)motivation
D)situational influences
E)involvement

Question

Quizplus · Accepted Answer

The level of involvement refers to the personal, social, and economic significance of the purchase to the consumer. High involvement purchases are those that carry a high level of personal, social, or economic risk or significance, while low involvement purchases are those that are routine or do not carry a significant risk or importance. When a purchase is high involvement, the consumer may skip or minimize some stages in the consumer decision process, such as the search for information or evaluation of alternatives, because of the significant role the purchase plays in their life.

The Personal, Social, and Economic Significance of the Purchase to the Consumer