For high-involvement purchases, consumers typically do all of the following except
A)spend considerable time evaluating criteria for the consideration set.
B)participate in word-of-mouth communication.
C)evaluate a single product attribute, such as price.
D)consider many brands.
E)use both internal and external sources in information search.

Question

Quizplus · Accepted Answer

Consumers who are engaged in high-involvement purchases typically do not evaluate a single product attribute such as price. Instead, they tend to consider many brands, spend considerable time evaluating the criteria for the consideration set, and use both internal and external sources for information search. Additionally, they are likely to participate in word-of-mouth communication. Hence, evaluating a single product attribute is not one of the characteristics of high-involvement purchases.

For High-Involvement Purchases, Consumers Typically Do All of the Following